Bootstrap Media is a creative content company specializing in video production and executive media training


Bootstrap Media is a creative content company specializing in video production and executive media training. We also advise companies on media strategy and on how to create the most impact through authentic, documentary-style storytelling.

Bootstrap’s contacts and experience are deeply embedded in the startup and tech communities of San Francisco, Silicon Valley and Los Angeles and New York. Our clients include Reuters, Facebook, Slack, Google, The World Bank and Nasdaq.

We are proud of the work we’ve done: Corporate videos, branded content videos, mini-documentaries, thought leadership videos featuring senior management, and livestream event production. We are creative collaborators with a laser focus on client success.


Mark Berniker is Bootstrap Media’s Founder, CEO and Executive Producer. Mark is a 30-year veteran of television and journalism. Mark’s career spans major editorial roles at CNN, Bloomberg and CNBC. Most recently, Mark was CNBC’s Silicon Valley/San Francisco Bureau Chief covering technology and digital media in Northern California.

Previous to CNBC, Mark was the Executive Producer of “The War Room with Jennifer Granholm” on Current TV. Prior to Current, Mark was at Bloomberg Television for seven years where he created several daily television news programs.

Earlier in his career, Mark was Moscow Bureau Chief for Knight-Ridder Newspapers. And in 2016, he wrote, produced and directed his first documentary: The California Cannabis Project, a 10-part mini-documentary series.

See who’s been BOOTSTRAPPED

Tech. Media. Finance. Startups.

We come to the table with over 30 years of experience in television news and video journalism. We know what makes a great story, and we rely on our knowledge and people to help capture and captivate audiences nationally, and worldwide.



Executive Media Training

Media Content Strategy

Television, Film and Video Consulting

Studio Creation and Newsroom Design

Original Documentaries & Short Video Series

Branded Company Videos

Event/Conference Streaming and Production

Company B-Roll Video and Still Photographs


18 Pleasant Street
San Francisco, CA 94108, USA

T: (917) 826-7263